Green beachwear

Hello! Have you ever hear of this Italian brand, Soseaty?

It should be pronounced as “society” in English, stands for the combination of SOS + SEA + SOCIETY = SOSEATY. Their mission is to use biodegradable ore recycled materials and adopt a lifestyle that is mindful about the resources available.

Soseaty is committed to sustainable fashion through this R3 project based on key principles such as RE-USE, RE-SELL and RE-GENERATE.

Based on the findings that already being able to extend the life of a garment by nine months is going to lower the impact on the environment by 30% percent in terms of water consumption, CO2 emitted and waste generation, this company came up with the proposal to give a green bonus of 20% discount to purchase new products if you give back your own used items of the same category. The used old garment is then sanitized and can be re-sold an put in the circular lifecycle of the product itself.

Hope you get inspired to shop your beachwear with an eye to protect the environment!

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