Adire inspired brand you should know

Hello! Have you ever heard of Adire textile? If not, Adire textile is the indigodyed cloth made in southwestern Nigeria by Yoruba women, using a variety of resist-dyeing techniques wihich are very labor-intensive and they form part of long lasting traditions passed from one generation to the next.

You can find many readings and videos on the Internet to deep dive and know more about Adire, and you will discover that his textile is rich in beauty and culture as much it has a rich history. Some have claimed that the diverse history originated centuries ago before it was then adopted.

Nowadays the Adire textile are being rediscovered by a new generation of designers and appreciated afresh for their beauty and complexity as well as their natural, sustainable processes.

Among those Adire inspired clothing brands, I’d like to mention Melia by Jade which caught my attention.

Melia by Jade is a clothing brand in Nigeria that started few years ago which uses Adire, Tie & Dye, Kampala, Batik to design contemporary garments for the modern day, every day woman.

Their collection available on the e-shop is relatively small, I have counted less than 30 products and they also state that not all items are always available in stock. So it is obviously still a brand that is trying to grow and put some structure into their business processes but that is absolutely understandable as part of the journey each company is embracing when they start-up their business.

What really matters in my opinion is the hard-work and dedication put into these creations which are coming out of nothing as a form of pure art, not to mention the uniqueness of the colors which is simply mesmerizing! I also love the core mission to preserve and spread the use of niche textiles such as Adire that otherwise won’t be any longer known to the mass and we would lose inevitably this ancient tradition.

They do also support international shipping so please check if your country is in the list! Hope you get inspired for your next purchase of beautiful African Art inspired clothes!

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Please Read. . . When i started this business about 4 years ago, a client sent me VERY NASTY MESSAGES because I had dared to ask her (after a month) if she was still interested in a piece she had requested we keep for her without her paying a dime as deposit for. “How dare I ask her if she was still interested. How long had I kept it for that I was harassing her.” LOL . . I sent these messages (and my responses) to the person who introduced her to me. She was equally shocked. Then she goes “well, the lady is like that. She is badly behaved. But she is very important in Lagos and she knows a lot of people. Don’t let her go and speak badly of your business” . . For a second, i was gripped with fear. (Guard your heart) This is me just trying to start out a business. Then I remembered who and what guides me. My business is NOT dependent on any one man. It will NEVER be. It is dependent on God and His Grace. . . From that day, I resolved that no matter who the client was…rich/poor/ connected/ celebrity/ family/stranger, I would treat everyone equally. I am not a “celebrity/society” dress maker. I make for EVERYONE who recognizes value. . . Good times and bad times, Melia has thrived. I marvel sometimes at how very little bad narratives i have to contribute when it comes to negative relations between clients and I. And I am thankful. To everyone who responds to the respect I show with their own respect in return. It doesn’t matter whether you are a paying customer or not. I am still always awed by the love Melia receives. SO THANK YOU ALL. . . Finally, for that one nasty experience…God has raised so many champions for this business that I am in AWE. So THANK YOU. Thank you all. I am just a grateful girl coming to say THANK YOU TO YOU ALL. PS…picture is my back to hate. 👌🏾👌🏾👌🏾

A post shared by Mélia By Jade (Ready to Wear) (@meliabyjade) on

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