Hello! Hyundai just released a sustainable fashion collection and yes I am not kidding is true!
The South Korean car company is partnering with six leading fashion brands from around the world, to create a capsule collection.
These limited-edition pieces are currently being sold in the London department store Selfridges and all proceeds will go to a research-based organization devoted to helping fashion labels become more sustainable.
Basically a small group of sustainably-minded designers have used discarded car parts to create items for the collection which include: jewellery, jumpsuits, work vests and bags.
These items are the result of two industries, the car manufacturing and fashion, having a lot in common in terms of having a lot of waste generated by their manufacturing process that can be repurposed for up-cycling.
As far as I have understood only 6 pieces have been showcased so it is mostly to demonstrate that collaboration between these 2 industries is not only possible but it should be further explored!
Needless to say it is important to keep fueling the research and development so that more and more brands can avail of advanced technology and that will drive a mass adoption of this practice and therefore plenty of availability in the market for us final users demanding product that do not harm the environment and look good and affordable.
Exciting times ahead!! Thanks fo reading my content, if you like it please follow me on Facebook or Instagram, take care!