Today I am talking about this Californian brand Allbirds, which started as a producer of sustainable shoes made with cosy merino wool which yes they are super cool and yes they have conquered the attention of many “stars” such as Leo Di Caprio, and now decided to launch a fashion collection.
This brand keeps working on innovation, and they came up with this new material called TrinoXO which is a naturally derived fiber made from crab shell waste, the second most abundant biopolymer on Earth according to the company.
All the garments have the label that shows the climate footprint of production (so how many greenhouse gases have been released into the atmosphere) and can be bought online.
Honestly it is a very cool brand committed to sustainability and innovation, you should have a look, hope you get inspired!
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