Thanks to the amazing connections and communities that you can build online, I came across the profile of this super inspirational woman, Betty, and her amazing business, named Betty Concept.
Betty’s idea is to create dresses, made to measure, for every occasions that also empower each woman to express her mood and personality. The idea behind is that the sizes should adapt to the real bodies of women not viceversa!
If you have a look at her dress collection, you can quickly understand that the style she proposes is unique, totally hand-made and sustainable so that you can keep the garment and wear it for long time. It is not a seasonable or some sort of standardized item, quite the opposite: every dress has its own personality!
How does it work? You select the dress you like and choose the color plus specify other things such as the type of sleeves or the lenght, then there is no need for you to pick a size, you place the order right away and when that’s done you’ll be contacted by Betty or her team to take some measurements (most of the time this process is done online via uploading pictures).
The website is in Italian only, but I have seen that Betty ships in many countries so I guess language should not be a barrier to choose the right dress for you and buy it , however if you live in Italy or have the chance to visit the country (when this pandemic will be over) you should definitely pop over to her atelier in Brescia to experience to try on more dresses and get also a personalized consultation.
Personally, I will give it a go with an online personalized consultation, hope you get inspired for your next dress purchase!
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