This emerging Italian brand, Rifo‘ is very interesting to follow why? because they produce ethical and sustainable clothing made with recycled and recyclable fiber. Their mission is to believe in a future where there is no longer need to produce virgin resources, but we can use existing ones and this concept is nicely summarized in their brand name, which is a dialect expression in Tuscany which means “remake”.
Rifo‘ wants to restore an emotional connection with our clothes by recycling as much textile waste as possible. Rifo makes men and women’s clothes, blankets and accessories through upcycling textile fibres. The circular fashion brand processes old cashmere, denim, lace and cotton into new yarns of fabric.
Rifo’ is also concerned about overproduction of garments which leads to waste and pollution and they have found their way to embrace a slower pace in fashion: they always start with a presale before launching a new circular garment, blanket or accessory so that they can study the market and their customers to avoid overstock and better balance production based on the actual demand.
Moreover Rifo’ produces all its products within 30 km of their office in Prato, Italy. Not only this allows them to support the local economy and create new jobs, but it also reduces fuel consumption and greenhouse gases.
You can buy online and shipping is supported worldwide, hope you get inspired for your purchase of recycled quality clothes!