As many of you know, September is the month of secondhand, promoting to buy pre-owned clothes in an attempt to reduce the amount of waste that ends up in landfills!
That got me inspired to write about a new emerging trend which is also contributing to extend the lifecycle of garments and so it goes in the same direction as buying secondhand clothes, which is actually getting people into the habit of renting rather than buying stuff.
I have done a bit of online digging and today I am going to talk about this online rental clothing service which is among the most popular ones, named ROTARO.
Unfortunately I cannot avail of this service which is supported in UK only ATM, however having a look at the wardrobe offered at a glance, I can say garments “on paper” are very glamourous and appealing. According to their statements, they claim packaging is biodegradable and recyclable, the delivery completed via a carbon-neutral courier and items are laundered using wet-washing, a more eco-friendly alternative to dry cleaning. Stock is held centrally, meaning customers can benefit from next day delivery across the UK (and same-day delivery in London if you order before 4pm), so it is very convenient for an unplanned last minute event you need to attend!
What I like: wardrobe pieces are nice and trendy, delivery is fast which means you do no have to plan your rental much in advance
What I do not like: categories of garments are quite limited, basically it is only dresses and handbags that you can rent instead my expectation would be to get a wider choice of possible combinations and outfit to create by myself to preserve my identity and uniqueness!
Anyways with no subscription fee and at a reasonable price point per item, it seems worth a try if you are based in UK.
Hope you get inspired by my posts, I’ll be happy if you want to reach out to suggest more topics to investigate about or any other suggestions!!
I have come across another interesting company producing sustainable and recyclable sneakers, 100% Made in Italy, called WOMSH, which stands for Word of Mouth Shoes to promote the idea that the products they make can spread the message of respect for the environment.
Sustainability as I go along and dig into it, it is a journey rather than a milestone itself: this brand keeps improving its products to become more sustainable incrementally let’s say: they use recycled material for the upper part of the shoe, such as appleskin, material originated from plastic bottles and recycled cotton. So most of the shoe components are actually made with recycled materials with the exception for the soles which can trigger the recycle process after they are gone by being collected and repurposed to create other items, in this specific example to produce the flooring for children playgrounds, and back in 2018 already 1500 pair of sneakers were already being recycled in this way.
WOMSH does also good for the planet as they participate to the Zero Impact initiative promoted by Lifegate which aims to calculate, reduce and offset CO2 emissions generated as part of the manufacturing process.
They support worldwide shipping and their collections looks pretty good to me, it is a good opportunity to buy sneakers made with good sustainability practices.
If you are interested in buying ethical jewels you should definitely take a look at this brand, Article 22!
Article 22 has a very powerful message to convey which is to transform weapons into something positive. Basically local artisans based in Laos create pieces of jewelry using residual bombs or leftovers debris from the Vietnam war.
This brand is committed into making an impact on society that is why they share a proportion of their profits with the Mines Advisory Group whose mission is to clear the land from millions of not exploded bombs, by identifying and destroying all the landmines before other people get killed.
The collection is great, I have my own favorites such as “love is the bomb” ring and the “snake” earrings, I am sure you’ll find items you like too! Needless to say, I think it is the perfect opportunity to purchase something to support ethical fashion and also to support a good cause!
Hope you get inspired, feel free to reach out for suggestions, feedback or comments, you can also follow me on Instagram or Facebook, thanks so much!
Hello! if you are looking for a new bag or pair of shoes you should definitely take a look at this brand Funky Kalakar! This brand is putting a lot of focus and energy into promoting the value of transparency in the fashion industry.
Basically this company believes that transparency is key to craft a conscious future for our environment and for our people and therefore it is vital that we are conscious about the way our clothes are made, and who it impacts the most.
Funky Kalakar has a very ambitious mission to achieve a circular supply chain and they have come up with a so called GO Zero initiative which is the way the envision to implement a circular fashion model, i n which the garments, shoes or accessories are recycled or upcycled for as long as possible, to reduce wastes and pollution caused by the discarding process of the old and worn-out products.
What they do essentially is to collect old products such as shoes that users sent to them, to upcycle or recycle and give them a new life and create new pieces!
That is not all! To promote this type of customer behavior into the circular loop, every users can get a 15% discount on the next online purchase when donating an old item, I think it is a very nice initiative!
Have a look at their collection, all the bags and shoes are made by local artisans across India, I am sure you will find a product you like, not to mention that they have been listed as vegan brand by PETA!
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Hello! Have you ever heard of Adire textile? If not, Adire textile is the indigo–dyedcloth made in southwestern Nigeria by Yoruba women, using a variety of resist-dyeing techniques wihich are very labor-intensive and they form part of long lasting traditions passed from one generation to the next.
You can find many readings and videos on the Internet to deep dive and know more about Adire, and you will discover that his textile is rich in beauty and culture as much it has a rich history. Some have claimed that the diverse history originated centuries ago before it was then adopted.
Nowadays the Adire textile are being rediscovered by a new generation of designers and appreciated afresh for their beauty and complexity as well as their natural, sustainable processes.
Among those Adire inspired clothing brands, I’d like to mention Melia by Jade which caught my attention.
Melia by Jade is a clothing brand in Nigeria that started few years ago which uses Adire, Tie & Dye, Kampala, Batik to design contemporary garments for the modern day, every day woman.
Their collection available on the e-shop is relatively small, I have counted less than 30 products and they also state that not all items are always available in stock. So it is obviously still a brand that is trying to grow and put some structure into their business processes but that is absolutely understandable as part of the journey each company is embracing when they start-up their business.
What really matters in my opinion is the hard-work and dedication put into these creations which are coming out of nothing as a form of pure art, not to mention the uniqueness of the colors which is simply mesmerizing! I also love the core mission to preserve and spread the use of niche textiles such as Adire that otherwise won’t be any longer known to the mass and we would lose inevitably this ancient tradition.
They do also support international shipping so please check if your country is in the list! Hope you get inspired for your next purchase of beautiful African Art inspired clothes!
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Hello! Looking for a modern luxury yet affordable bags brand which is committed to produce items with no use of animal leather? Check this one out! EXPRESSIONS NYC
This brand has the commitment to sustain circular economy and they state that the materials used in their production process are 100% vegan, therefore constantly researching and utilizing new materials, such as cork, recycled bottles (for the handbags interior lining) and recycled packaging for their shipping boxes.
As you can see reading their story on the website they are PETA-Approved vegan brand, and their slogan is “Live ethically & support sustainable fashion.”
Their collection is designed in New York and named after the streets and avenue of the city.
Hope you get inspired for your shopping, if you like my content please follow me on either Facebook or Instagram to stay tuned, thanks so much!
Hello! With the current pandemic seemingly fueling a new eco-consciousness, consumers are increasingly looking for sustainable options for the market.
There is a common perception that sustainable fashion costs a fortune, or more in general mass consumers are not willing to pay a lot more for eco-friendly products. In my opinion this statement is unfortunately true and up until sustainable options will become mainstream prices won’t go down significantly, that’s why it is extremely important to start making sustainable choices on a daily basis to reach a massive adoption of these products and generate a positive spin.
Well, after this digression, allow me to introduce a sustainable brand, named Ninety Percent, which as the name might suggest, has taken commitment to share 90% of the profits.
This choice seems very atypical and the company founder explained that she wanted to create a movement to change the way conventional fashion businesses are run.
Basically customers place their orders online and when the items arrive they have unique codes printed on the care labels. They can then visit the Ninety Percentwebsite and enter the unique code to vote for their chosen cause. At the end of the financial year, the company will calculate how much each charity is due to receive and to get to the bottom of it those causes which will receive 80 per cent of the company’s profits. After that, five per cent of the distributed profits will go to the people who manufacture the product and five per cent to the team that runs the business. The remaining 10 per cent will go to the shareholders.
It is a very interesting and disruptive concept that is contributing to fight against fast fashion, so I would encourage you to browse through the collection and get inspired to buy clothes and make a positive impact!
Hello! During my recent trip to Italy I had the opportunity to visit the “Sustainable thinking” exhibition hosted by Ferragamo Museum in Florence which I highly recommend! In this occasion I came across a stunning pair of sustainable boots.
They are made from recycled fishing nets, sole made from recycled rubber and agglomerated cork, cedar wood heel. The shoemaker, Andrea Verdura, is creating since 2014 as you can see visiting his e-shop, an eco-friendly, sustainable and completely handmade collection, produced with 100% natural materials. You can read more on the website about his story but basically his “signature” translates into the use of recycled fishing net banned by the EU and handcrafted in his laboratory in Tuscany, Italy.
Undoubtedly I find each item of the collection (he produces not only shoes but also bags and accessories) truly unique and very stylish but at the same it gives me lot of satisfaction to think that I could buy something that has been produced time having in mind the priority to reduce to minimum the impact on the environment, so I hope you get inspired for your next purchase as well!
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The better definition of this variety of silk I have found in a sustainable fashion glossary is ” a method of breeding and harvesting silk without violence, and it allows the completion of the metamorphosis of the silkworm to the butterfly, so that no animal has to suffer or die for fashion”.
Basically the traditional process of silk production involves boiling the intact cocoons of silkworms to prevent silk fibers from breaking but this practice obviously translates into silkworms dying.
There is a few clothing brands operating in this segment and committed to produce garments using peace silk. One of these is Minzkou an American company specialized in this type of silk but also more broadly involved in sustainability by aiming to produce garments withless amount of energy as well as giving minimum amount of waste output and creating biodegradable packaging for their products.
You can browse among their silk collection, as expected you might find products are quite expensive but it is no suprise that silk is one of the most pricey fabrics due to complexity of the manufacturing process.
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Hello! I came across this brand Avavav.com that makes sustainable products by using overstock fabrics, which basically are leftovers from fabrics bought in excess by other fashion brands.
Basically Avavav rescues those fabrics before they are thrown away and makes new garments out of them which is a good contribution to a sustainable manufacturing chain by extending the lifetime of these fabrics and by reducing waste and pollution generated by the disposal of the deadstock.
The philosophy behind this brand is to look out for high quality fabrics and give them new life, creating garments which are supposed to be longlasting to be treasured in our closet!
Personally I got impressed by a dress made from curtains! You can read more about their story and company mission on the website, hope to have inspired you to buy from a sustainable brand and if you liked my post please follow me to stay tuned, thanks so much!