Today I am talking about this Californian brand Allbirds, which started as a producer of sustainable shoes made with cosy merino wool which yes they are super cool and yes they have conquered the attention of many “stars” such as Leo Di Caprio, and now decided to launch a fashion collection.
This brand keeps working on innovation, and they came up with this new material called TrinoXO which is a naturally derived fiber made from crab shell waste, the second most abundant biopolymer on Earth according to the company.
All the garments have the label that shows the climate footprint of production (so how many greenhouse gases have been released into the atmosphere) and can be bought online.
Honestly it is a very cool brand committed to sustainability and innovation, you should have a look, hope you get inspired!
How many of you enjoy doing “foliage” strolling around your cities and take pics to capture the beauty of nature in Autumn? I am in 🙂
For sure, if you aim to look amazing in your foliage selfies you want to wear warm, cozy garments but again you should ensure they are also fair and sustainable products!
That’s why today I am talking about this German brand, Armedangels, that seems seriously involved in fashion sustainability.
If you follow my blog, I guess you are familiar with the high-level principles to be considered a fair and sustainable brand, what is interesting to mention for each brand is how they decide to implement these principles which also differentiate each label and create uniqueness in the market.
Armedangels use sustainable, environmentally friendly & circular materials such as organic cotton, recycled & circular cotton, recycled & circular pure new wool (that’s why they are NOT a vegan brand), natural alpaca wool and regenerated fibers
2. They ensure to minimize environmental impact in all phases of production:
100% free of harmful chemicals
100% sustainable production facilities
100% traceable – from the raw material to the finished textile product
3. They treat their workers fairly and this is guaranteed by independent org such as Fair Ware foundation!
Have a look at their e-shop and get inspired for your warm and cozy looking outfits! Personally I love their collection of alpaca styles, check this out!
Hello! today I am introducing you to this Australian brand for underwear & sportwear, named Hara.
Hara, which stands for green in Hindi, has the core mission to be an ethical fashion label and they put at the center of their vision the respect for the environment and for the people involved in the manufacturing process.
In terms of what is used to make the garments, this brand produces an high-quality bamboo fiber which is obtained without using harmful chemicals at any stage plus this fiber has a lot of good qualities such as being extremely hypo-allergenic which is great for eczema sufferers and those with sensitive skin but also it is a very soft fabric and very gentle on the skin.
In terms of protecting the environment and the workers this company manufactures locally in Melbourne, Australia to reduce its carbon footprint which is also a low risk country for breaching labor rights.
They ship worldwide, and kudos to Hara that they care also about size-inclusivity (with a range from xs to 5xl) which is still not that common unfortunately in today’s fashion industry, so well done guys!
Have a look at the online collection, hope you get inspired! If you like my content please follow me on Facebook or Instagram, thanks!
The South Korean car company is partnering with six leading fashion brands from around the world, to create a capsule collection.
These limited-edition pieces are currently being sold in the London department store Selfridges and all proceeds will go to a research-based organization devoted to helping fashion labels become more sustainable.
Basically a small group of sustainably-minded designers have used discarded car parts to create items for the collection which include: jewellery, jumpsuits, work vests and bags.
These items are the result of two industries, the car manufacturing and fashion, having a lot in common in terms of having a lot of waste generated by their manufacturing process that can be repurposed for up-cycling.
As far as I have understood only 6 pieces have been showcased so it is mostly to demonstrate that collaboration between these 2 industries is not only possible but it should be further explored!
Needless to say it is important to keep fueling the research and development so that more and more brands can avail of advanced technology and that will drive a mass adoption of this practice and therefore plenty of availability in the market for us final users demanding product that do not harm the environment and look good and affordable.
Exciting times ahead!! Thanks fo reading my content, if you like it please follow me on Facebook or Instagram, take care!
Hello guys! I came across this product that I find super cool and innovative and as such it deserves to be shared with a broader audience 🙂
I am talking about the socks invented and sold by Skinners!
Skinners founders are a girl an a guy from Czech Republic and the idea of making this product unraveled under a summer night sky in Norway when the first prototype was conceived and it skyrocketed with the help of almost 10.000 customers on Kickstarter in 2016. The team behind Skinners developed and patented the fusion technology that merges the best features of shoes and socks into one compact product, the idea behind is that this “revolutionary” product is a hybrid between a sock and a shoe and it actually combines the best of both worlds, such as the freedom of a sock and the protection of a shoe to be able to use it for a variety of activities both outdoor and indoor ranging from running to do a yoga class!
The product is already in the market since few years and if you read the customer reviews they are on average quite high, and worth to mention that they are also worn by footballers in Kuwait, and the Boston baseball club Red Sox!
Lastly, I’ll talk about the eco-friendly aspect of this product, which is what actually I care about the most in my blog 🙂 the founders are stating that they don’t use any toxic plasticizer and production waste is minimized below 1% so it seems this production does not contribute to harm the environment!
Hope you get inspired, if you like my content please follow me on my social media accounts, thanks!
Hello! I’d like to talk about this italian brand, Feeling Felt.
Their core mission is to combine innovative eco-sustainable materials and contemporary design to create new generation products.
If you browse trough their e-shop you can see they provide a limited range of products, from backpacks entirely recyclable, to versatile bags realized with natural materials such as cork, and pinatex, and to bracelets made with hemp.
I personally love all the items, you can see the attention to design but also the focus on minimizing the environmental impact for manufacturing these products.
Hope you get inspired for your next conscious purchase, feel free to reach out for any suggestion or comments!
Hello! I’d like to introduce you to this conscious fashion brand 100% made in Peru, Fair Indigo.
This brand seems genuinely interested to make a positive change in the fashion industry. Their journey towards sustainability starts with the use of good quality fibers such as organic Peruvian Pima cotton. For those of you, who like me did not know what actually Pima cotton means, it is a variety of cotton which is significantly softer, stronger, and longer-lasting that other cottons and most surprisingly, at least to me, it represents only 2% of the total cotton produced worldwide!
This cotton used by Fair Indigo is grown on two family farms and harvested with care by hand, you can visit their website if you are curios to know more about the story of these farmers!
Producing good quality garments for sure goes hand in hand with supporting a more sustainable future: if you see things from the end-user perspective it is way better for our pockets to buy fewer long-lasting items rather than keep wasting money on fast fashion pieces that get disposed after just the first time they are worn.
This principle is clearly reflected in their collection: all the garments are very versatile and can be worn in many different occasions. I have been really impressed by one item in particular, a reversible wrap dress wrap that can be worn two ways, with a high or low neckline, plus it comes with pockets that function perfectly whichever way you’re wearing the dress. I think it is very cool 🙂
Worth to mention that Fair Indigo cares about the social environment of its workers and they commit to pay fair living wages to the local staff.
Hope you get inspired to browse and shop their collection, I am attaching here the picture of this amazing reversible dress that I am about to buy 🙂
Hello! I came across this brand, ThokkThokk, a German sustainable fashion label, and I think it is worth keeping it in the radar for your next purchase of loungewear.
They got GOTS certified in 2014, which means the garments they produce contain at least 70% of organic fibers (actually there are 2 levels of GOTS certification: to get the label grade ‘organic’ products must contain a minimum of 95% certified organic fibers whereas a product with the label grade ‘made with organic’ must contain a minimum of 70% certified organic fibers).
They claim to use eco-friendly materials such as organic cotton, tencel and recycled plastic so they make an effort to reduce climate impact and limit the amount of chemicals, water and wastewater used in production.
Another thing on the positive side is that they seem to care a lot about traceability: in their website you can find information on where their manufacturer are based and what part of the production process are they taking care of.
There is also an highlighted commitment to actively fight child labor: they have an ongoing collaboration with Indian NGO SAVE, with the mission to combating child labor in the textile industry and promoting the rights of women and workers. SAVE stands for Social Awareness and Voluntary Education. The 121-member organization together with over 600 volunteers for the rights of women and workers and the prevention of child labor in the Indian textile industry.
Overall I guess deserves the attention of a buyer who is sensitive to ethical fashion. Their online shop is available in German and English and they ship worldwide, for sure I will give it a try!
Hope you like my post, feel free to get in touch for suggestions or feedback!
As many of you know, September is the month of secondhand, promoting to buy pre-owned clothes in an attempt to reduce the amount of waste that ends up in landfills!
That got me inspired to write about a new emerging trend which is also contributing to extend the lifecycle of garments and so it goes in the same direction as buying secondhand clothes, which is actually getting people into the habit of renting rather than buying stuff.
I have done a bit of online digging and today I am going to talk about this online rental clothing service which is among the most popular ones, named ROTARO.
Unfortunately I cannot avail of this service which is supported in UK only ATM, however having a look at the wardrobe offered at a glance, I can say garments “on paper” are very glamourous and appealing. According to their statements, they claim packaging is biodegradable and recyclable, the delivery completed via a carbon-neutral courier and items are laundered using wet-washing, a more eco-friendly alternative to dry cleaning. Stock is held centrally, meaning customers can benefit from next day delivery across the UK (and same-day delivery in London if you order before 4pm), so it is very convenient for an unplanned last minute event you need to attend!
What I like: wardrobe pieces are nice and trendy, delivery is fast which means you do no have to plan your rental much in advance
What I do not like: categories of garments are quite limited, basically it is only dresses and handbags that you can rent instead my expectation would be to get a wider choice of possible combinations and outfit to create by myself to preserve my identity and uniqueness!
Anyways with no subscription fee and at a reasonable price point per item, it seems worth a try if you are based in UK.
Hope you get inspired by my posts, I’ll be happy if you want to reach out to suggest more topics to investigate about or any other suggestions!!