Hello! if you are looking for a new bag or pair of shoes you should definitely take a look at this brand Funky Kalakar! This brand is putting a lot of focus and energy into promoting the value of transparency in the fashion industry.
Basically this company believes that transparency is key to craft a conscious future for our environment and for our people and therefore it is vital that we are conscious about the way our clothes are made, and who it impacts the most.
Funky Kalakar has a very ambitious mission to achieve a circular supply chain and they have come up with a so called GO Zero initiative which is the way the envision to implement a circular fashion model, i n which the garments, shoes or accessories are recycled or upcycled for as long as possible, to reduce wastes and pollution caused by the discarding process of the old and worn-out products.
What they do essentially is to collect old products such as shoes that users sent to them, to upcycle or recycle and give them a new life and create new pieces!
That is not all! To promote this type of customer behavior into the circular loop, every users can get a 15% discount on the next online purchase when donating an old item, I think it is a very nice initiative!
Have a look at their collection, all the bags and shoes are made by local artisans across India, I am sure you will find a product you like, not to mention that they have been listed as vegan brand by PETA!
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Hello! Have you ever heard of Adire textile? If not, Adire textile is the indigo–dyedcloth made in southwestern Nigeria by Yoruba women, using a variety of resist-dyeing techniques wihich are very labor-intensive and they form part of long lasting traditions passed from one generation to the next.
You can find many readings and videos on the Internet to deep dive and know more about Adire, and you will discover that his textile is rich in beauty and culture as much it has a rich history. Some have claimed that the diverse history originated centuries ago before it was then adopted.
Nowadays the Adire textile are being rediscovered by a new generation of designers and appreciated afresh for their beauty and complexity as well as their natural, sustainable processes.
Among those Adire inspired clothing brands, I’d like to mention Melia by Jade which caught my attention.
Melia by Jade is a clothing brand in Nigeria that started few years ago which uses Adire, Tie & Dye, Kampala, Batik to design contemporary garments for the modern day, every day woman.
Their collection available on the e-shop is relatively small, I have counted less than 30 products and they also state that not all items are always available in stock. So it is obviously still a brand that is trying to grow and put some structure into their business processes but that is absolutely understandable as part of the journey each company is embracing when they start-up their business.
What really matters in my opinion is the hard-work and dedication put into these creations which are coming out of nothing as a form of pure art, not to mention the uniqueness of the colors which is simply mesmerizing! I also love the core mission to preserve and spread the use of niche textiles such as Adire that otherwise won’t be any longer known to the mass and we would lose inevitably this ancient tradition.
They do also support international shipping so please check if your country is in the list! Hope you get inspired for your next purchase of beautiful African Art inspired clothes!
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Hello! Looking for a modern luxury yet affordable bags brand which is committed to produce items with no use of animal leather? Check this one out! EXPRESSIONS NYC
This brand has the commitment to sustain circular economy and they state that the materials used in their production process are 100% vegan, therefore constantly researching and utilizing new materials, such as cork, recycled bottles (for the handbags interior lining) and recycled packaging for their shipping boxes.
As you can see reading their story on the website they are PETA-Approved vegan brand, and their slogan is “Live ethically & support sustainable fashion.”
Their collection is designed in New York and named after the streets and avenue of the city.
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Hello! With the current pandemic seemingly fueling a new eco-consciousness, consumers are increasingly looking for sustainable options for the market.
There is a common perception that sustainable fashion costs a fortune, or more in general mass consumers are not willing to pay a lot more for eco-friendly products. In my opinion this statement is unfortunately true and up until sustainable options will become mainstream prices won’t go down significantly, that’s why it is extremely important to start making sustainable choices on a daily basis to reach a massive adoption of these products and generate a positive spin.
Well, after this digression, allow me to introduce a sustainable brand, named Ninety Percent, which as the name might suggest, has taken commitment to share 90% of the profits.
This choice seems very atypical and the company founder explained that she wanted to create a movement to change the way conventional fashion businesses are run.
Basically customers place their orders online and when the items arrive they have unique codes printed on the care labels. They can then visit the Ninety Percentwebsite and enter the unique code to vote for their chosen cause. At the end of the financial year, the company will calculate how much each charity is due to receive and to get to the bottom of it those causes which will receive 80 per cent of the company’s profits. After that, five per cent of the distributed profits will go to the people who manufacture the product and five per cent to the team that runs the business. The remaining 10 per cent will go to the shareholders.
It is a very interesting and disruptive concept that is contributing to fight against fast fashion, so I would encourage you to browse through the collection and get inspired to buy clothes and make a positive impact!
Hello! During my recent trip to Italy I had the opportunity to visit the “Sustainable thinking” exhibition hosted by Ferragamo Museum in Florence which I highly recommend! In this occasion I came across a stunning pair of sustainable boots.
They are made from recycled fishing nets, sole made from recycled rubber and agglomerated cork, cedar wood heel. The shoemaker, Andrea Verdura, is creating since 2014 as you can see visiting his e-shop, an eco-friendly, sustainable and completely handmade collection, produced with 100% natural materials. You can read more on the website about his story but basically his “signature” translates into the use of recycled fishing net banned by the EU and handcrafted in his laboratory in Tuscany, Italy.
Undoubtedly I find each item of the collection (he produces not only shoes but also bags and accessories) truly unique and very stylish but at the same it gives me lot of satisfaction to think that I could buy something that has been produced time having in mind the priority to reduce to minimum the impact on the environment, so I hope you get inspired for your next purchase as well!
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The better definition of this variety of silk I have found in a sustainable fashion glossary is ” a method of breeding and harvesting silk without violence, and it allows the completion of the metamorphosis of the silkworm to the butterfly, so that no animal has to suffer or die for fashion”.
Basically the traditional process of silk production involves boiling the intact cocoons of silkworms to prevent silk fibers from breaking but this practice obviously translates into silkworms dying.
There is a few clothing brands operating in this segment and committed to produce garments using peace silk. One of these is Minzkou an American company specialized in this type of silk but also more broadly involved in sustainability by aiming to produce garments withless amount of energy as well as giving minimum amount of waste output and creating biodegradable packaging for their products.
You can browse among their silk collection, as expected you might find products are quite expensive but it is no suprise that silk is one of the most pricey fabrics due to complexity of the manufacturing process.
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Hello! I came across this brand Avavav.com that makes sustainable products by using overstock fabrics, which basically are leftovers from fabrics bought in excess by other fashion brands.
Basically Avavav rescues those fabrics before they are thrown away and makes new garments out of them which is a good contribution to a sustainable manufacturing chain by extending the lifetime of these fabrics and by reducing waste and pollution generated by the disposal of the deadstock.
The philosophy behind this brand is to look out for high quality fabrics and give them new life, creating garments which are supposed to be longlasting to be treasured in our closet!
Personally I got impressed by a dress made from curtains! You can read more about their story and company mission on the website, hope to have inspired you to buy from a sustainable brand and if you liked my post please follow me to stay tuned, thanks so much!
Hello! Have you ever hear of this Italian brand, Soseaty?
It should be pronounced as “society” in English, stands for the combination of SOS + SEA + SOCIETY = SOSEATY. Their mission is to use biodegradable ore recycled materials and adopt a lifestyle that is mindful about the resources available.
Soseaty is committed to sustainable fashion through this R3 project based on key principles such as RE-USE, RE-SELL and RE-GENERATE.
Based on the findings that already being able to extend the life of a garment by nine months is going to lower the impact on the environment by 30% percent in terms of water consumption, CO2 emitted and waste generation, this company came up with the proposal to give a green bonus of 20% discount to purchase new products if you give back your own used items of the same category. The used old garment is then sanitized and can be re-sold an put in the circular lifecycle of the product itself.
Hope you get inspired to shop your beachwear with an eye to protect the environment!
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Hello! If you are looking to buy sneakers from a brand that has a strong focus on transparency, fair trade and social and environmental responsibility, you should definitely check Veja.
Veja is a French company established since 2003 and always committed to fair trading sourcing and the use of organic materials. Their journey began when the founders got in contact with another French company which was making coffee and chocolate etc working directly with producers and farmers around the world and that was an eye opener to come to realization that they could also make an innovative consumers product which would have made a positive impact on the economy.
The founders of Veja decided to focus their effort into producing sneakers and this choice is originated by results of a research showing that for this specific product traditionally in the industry 70% of cost was spent on advertising and only 30% allocated to manufacturing. These guys though it would have been smarter to cut the ads costs and put a lot more money into the manufacturing process, yet being able to keep the same retail price basically paving the way to producing goods with respect to the environment and to the people involved in the making process.
How they did it? They flew to Brazil and started working with the Seringueiros, a community living in the Amazon rain forest that operates in harmony with the surrounding environment and then they established collaboration with organic cotton producers not using fertilizers and pesticides.
As a results, natural rubber from trees and organic cotton are key materials used to produce these sneakers and long story short these are then manufactured in a factory still in Brazil and then assembled and packaged back in France, in the outskirts of Paris.
Nowadays, Veja, which by the way stands for “look” in Portuguese, produces sneakers with a new developed fabrics entirely made from recycled plastic bottles and they sell in many countries worldwide with serious commitment to keep improving in what they do.
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Hello! Have you ever heard about this knitwear brand, named Sheep Inc?
This company positions itself as the world’s first carbon-negative fashion brand and it is committed to push back against the fashion industry’s reputation as one of the world’s largest polluters and I am quoting “set a new standard of environmental accountability”. How do they reach their goal?
They came up with a very original idea to allocate a sheep to every customer with the purpose to remind everyone that we all play a role in protecting the environment but this change can be effective if consumers start to challenge the status quo. Before any garments purchase we should always interrogate ourselves on the fact that the clothing comes from somewhere and has an environmental impact.
In this case, all the wool comes from farms in New Zealand, and obviously, quoting the founder of this brand “the sheep is the kind of the ongoing engagement piece where you’re continuously kind of involved with the story behind your sweater. If anybody asks you where your sweater comes from, you simply tap your phone to the tag, and you can show every single step in the manufacturing story”.
In terms of negative carbon emission, the standard goal of brands committed to sustainability in fashion industry is to reach carbon neutrality but it looks like this company really wants to push it hard and there is a section in their website where they explain the projects they are running to fight climate changes through investing 5% of their proceeds into biodiversity projects.
In fairness the sweaters are quite expensive, on average 150 euro, but it is worth to notice that the products are supposed to be long-lasting, and if we all collectively would move even gradually to a slow fashion mindset, it is definitely better for the environment to buy fewer quantities of garments that last longer in our wardrobes!
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