I’d like to talk to you about this very interesting Dutch denim brand, KUYICHI, which is making 100% organic denim clothes.
The founders have a very interesting journey that inspired them to launch this brand back in 2001: they were exploring the cotton industry in Peru and were shocked by the pollution and the poverty they saw so they started collaborating with local cotton farmers and producing fair and organic cotton without the use of toxic chemicals.
Denim industry is one of the biggest polluters and this company acts as as a changemaker with the genuine intent to fix the fashion system. It is not an individual battle, to win over fast fashion we need a collective movement of retailers/brands/suppliers onboarded with the common goal to fight fast fashion.
Kuyichi also believes in transparency so they keep being open and disclosing the list of their suppliers and this is the ground to create a sustainable journey since it is mandatory to know where your products are produced and trace them to be able to improve and fix the manufacturing process.
Hope you get inspired to buy your denim clothes made to last! If you like my content please follow me on my social media accounts, thanks so much!
Thanks to the amazing connections and communities that you can build online, I came across the profile of this super inspirational woman, Betty, and her amazing business, namedBetty Concept.
Betty’s idea is to create dresses, made to measure, for every occasions that also empower each woman to express her mood and personality. The idea behind is that the sizes should adapt to the real bodies of women not viceversa!
If you have a look at her dress collection, you can quickly understand that the style she proposes is unique, totally hand-made and sustainable so that you can keep the garment and wear it for long time. It is not a seasonable or some sort of standardized item, quite the opposite: every dress has its own personality!
How does it work? You select the dress you like and choose the color plus specify other things such as the type of sleeves or the lenght, then there is no need for you to pick a size, you place the order right away and when that’s done you’ll be contacted by Betty or her team to take some measurements (most of the time this process is done online via uploading pictures).
The website is in Italian only, but I have seen that Betty ships in many countries so I guess language should not be a barrier to choose the right dress for you and buy it , however if you live in Italy or have the chance to visit the country (when this pandemic will be over) you should definitely pop over to her atelier in Brescia to experience to try on more dresses and get also a personalized consultation.
Personally, I will give it a go with an online personalized consultation, hope you get inspired for your next dress purchase!
Today I am talking about this Californian brand Allbirds, which started as a producer of sustainable shoes made with cosy merino wool which yes they are super cool and yes they have conquered the attention of many “stars” such as Leo Di Caprio, and now decided to launch a fashion collection.
This brand keeps working on innovation, and they came up with this new material called TrinoXO which is a naturally derived fiber made from crab shell waste, the second most abundant biopolymer on Earth according to the company.
All the garments have the label that shows the climate footprint of production (so how many greenhouse gases have been released into the atmosphere) and can be bought online.
Honestly it is a very cool brand committed to sustainability and innovation, you should have a look, hope you get inspired!
How many of you enjoy doing “foliage” strolling around your cities and take pics to capture the beauty of nature in Autumn? I am in 🙂
For sure, if you aim to look amazing in your foliage selfies you want to wear warm, cozy garments but again you should ensure they are also fair and sustainable products!
That’s why today I am talking about this German brand, Armedangels, that seems seriously involved in fashion sustainability.
If you follow my blog, I guess you are familiar with the high-level principles to be considered a fair and sustainable brand, what is interesting to mention for each brand is how they decide to implement these principles which also differentiate each label and create uniqueness in the market.
Armedangels use sustainable, environmentally friendly & circular materials such as organic cotton, recycled & circular cotton, recycled & circular pure new wool (that’s why they are NOT a vegan brand), natural alpaca wool and regenerated fibers
2. They ensure to minimize environmental impact in all phases of production:
100% free of harmful chemicals
100% sustainable production facilities
100% traceable – from the raw material to the finished textile product
3. They treat their workers fairly and this is guaranteed by independent org such as Fair Ware foundation!
Have a look at their e-shop and get inspired for your warm and cozy looking outfits! Personally I love their collection of alpaca styles, check this out!
Hello! today I am introducing you to this Australian brand for underwear & sportwear, named Hara.
Hara, which stands for green in Hindi, has the core mission to be an ethical fashion label and they put at the center of their vision the respect for the environment and for the people involved in the manufacturing process.
In terms of what is used to make the garments, this brand produces an high-quality bamboo fiber which is obtained without using harmful chemicals at any stage plus this fiber has a lot of good qualities such as being extremely hypo-allergenic which is great for eczema sufferers and those with sensitive skin but also it is a very soft fabric and very gentle on the skin.
In terms of protecting the environment and the workers this company manufactures locally in Melbourne, Australia to reduce its carbon footprint which is also a low risk country for breaching labor rights.
They ship worldwide, and kudos to Hara that they care also about size-inclusivity (with a range from xs to 5xl) which is still not that common unfortunately in today’s fashion industry, so well done guys!
Have a look at the online collection, hope you get inspired! If you like my content please follow me on Facebook or Instagram, thanks!
The South Korean car company is partnering with six leading fashion brands from around the world, to create a capsule collection.
These limited-edition pieces are currently being sold in the London department store Selfridges and all proceeds will go to a research-based organization devoted to helping fashion labels become more sustainable.
Basically a small group of sustainably-minded designers have used discarded car parts to create items for the collection which include: jewellery, jumpsuits, work vests and bags.
These items are the result of two industries, the car manufacturing and fashion, having a lot in common in terms of having a lot of waste generated by their manufacturing process that can be repurposed for up-cycling.
As far as I have understood only 6 pieces have been showcased so it is mostly to demonstrate that collaboration between these 2 industries is not only possible but it should be further explored!
Needless to say it is important to keep fueling the research and development so that more and more brands can avail of advanced technology and that will drive a mass adoption of this practice and therefore plenty of availability in the market for us final users demanding product that do not harm the environment and look good and affordable.
Exciting times ahead!! Thanks fo reading my content, if you like it please follow me on Facebook or Instagram, take care!
Hello guys! I came across this product that I find super cool and innovative and as such it deserves to be shared with a broader audience 🙂
I am talking about the socks invented and sold by Skinners!
Skinners founders are a girl an a guy from Czech Republic and the idea of making this product unraveled under a summer night sky in Norway when the first prototype was conceived and it skyrocketed with the help of almost 10.000 customers on Kickstarter in 2016. The team behind Skinners developed and patented the fusion technology that merges the best features of shoes and socks into one compact product, the idea behind is that this “revolutionary” product is a hybrid between a sock and a shoe and it actually combines the best of both worlds, such as the freedom of a sock and the protection of a shoe to be able to use it for a variety of activities both outdoor and indoor ranging from running to do a yoga class!
The product is already in the market since few years and if you read the customer reviews they are on average quite high, and worth to mention that they are also worn by footballers in Kuwait, and the Boston baseball club Red Sox!
Lastly, I’ll talk about the eco-friendly aspect of this product, which is what actually I care about the most in my blog 🙂 the founders are stating that they don’t use any toxic plasticizer and production waste is minimized below 1% so it seems this production does not contribute to harm the environment!
Hope you get inspired, if you like my content please follow me on my social media accounts, thanks!
Hello! I’d like to talk about this italian brand, Feeling Felt.
Their core mission is to combine innovative eco-sustainable materials and contemporary design to create new generation products.
If you browse trough their e-shop you can see they provide a limited range of products, from backpacks entirely recyclable, to versatile bags realized with natural materials such as cork, and pinatex, and to bracelets made with hemp.
I personally love all the items, you can see the attention to design but also the focus on minimizing the environmental impact for manufacturing these products.
Hope you get inspired for your next conscious purchase, feel free to reach out for any suggestion or comments!
Hello! I’d like to introduce you to this conscious fashion brand 100% made in Peru, Fair Indigo.
This brand seems genuinely interested to make a positive change in the fashion industry. Their journey towards sustainability starts with the use of good quality fibers such as organic Peruvian Pima cotton. For those of you, who like me did not know what actually Pima cotton means, it is a variety of cotton which is significantly softer, stronger, and longer-lasting that other cottons and most surprisingly, at least to me, it represents only 2% of the total cotton produced worldwide!
This cotton used by Fair Indigo is grown on two family farms and harvested with care by hand, you can visit their website if you are curios to know more about the story of these farmers!
Producing good quality garments for sure goes hand in hand with supporting a more sustainable future: if you see things from the end-user perspective it is way better for our pockets to buy fewer long-lasting items rather than keep wasting money on fast fashion pieces that get disposed after just the first time they are worn.
This principle is clearly reflected in their collection: all the garments are very versatile and can be worn in many different occasions. I have been really impressed by one item in particular, a reversible wrap dress wrap that can be worn two ways, with a high or low neckline, plus it comes with pockets that function perfectly whichever way you’re wearing the dress. I think it is very cool 🙂
Worth to mention that Fair Indigo cares about the social environment of its workers and they commit to pay fair living wages to the local staff.
Hope you get inspired to browse and shop their collection, I am attaching here the picture of this amazing reversible dress that I am about to buy 🙂