A bunch of old water bottles never looked so good!

Hello!

I am going to talk about this brand, Girlfriend, which is an ethical and size-inclusive activewear brand, with amazing products at affordable prices!

Being eco-friendly is at the top of this brand priorities, and basically all their collection is made by recycled materials such as recycled post-consumer bottles to create bras and compressive leggings, but also recycled fishing nets and other waste are utilized to make Lite leggings, while tees and tanks are 100% cupro, a delicate fiber made from waste the cotton industry leaves behind.

Not to mention that also packaging is 100% recycled and recyclable, which is cool!

When it comes to traceability and social impact the company states that textiles are made from recycled materials in a facility in Taiwan that specializes in eco-friendly and high-quality textiles, then cut-and-sewn in another SA8000 certified factory in Hanoi, Vietnam, that guarantees fair wages, safe and healthy conditions, and zero forced or child labor. 

Another big plus is the size inclusivity that this brand offers, you can buy products from XXS to 6XL so really covering all different bodies and sizes so we can all feel included! I will definitely buy something, the ‘Compressive’ styles actually caught my eye, hope you get inspired too!

100% organic denim brand

Hello!

I’d like to talk to you about this very interesting Dutch denim brand, KUYICHI, which is making 100% organic denim clothes.

The founders have a very interesting journey that inspired them to launch this brand back in 2001: they were exploring the cotton industry in Peru and were shocked by the pollution and the poverty they saw so they started collaborating with local cotton farmers and producing fair and organic cotton without the use of toxic chemicals.

Denim industry is one of the biggest polluters and this company acts as as a changemaker with the genuine intent to fix the fashion system. It is not an individual battle, to win over fast fashion we need a collective movement of retailers/brands/suppliers onboarded with the common goal to fight fast fashion.

Kuyichi also believes in transparency so they keep being open and disclosing the list of their suppliers and this is the ground to create a sustainable journey since it is mandatory to know where your products are produced and trace them to be able to improve and fix the manufacturing process.

Hope you get inspired to buy your denim clothes made to last! If you like my content please follow me on my social media accounts, thanks so much!

Dress made to measure

Hello!

Thanks to the amazing connections and communities that you can build online, I came across the profile of this super inspirational woman, Betty, and her amazing business, named Betty Concept.

Betty’s idea is to create dresses, made to measure, for every occasions that also empower each woman to express her mood and personality. The idea behind is that the sizes should adapt to the real bodies of women not viceversa!

If you have a look at her dress collection, you can quickly understand that the style she proposes is unique, totally hand-made and sustainable so that you can keep the garment and wear it for long time. It is not a seasonable or some sort of standardized item, quite the opposite: every dress has its own personality!

How does it work? You select the dress you like and choose the color plus specify other things such as the type of sleeves or the lenght, then there is no need for you to pick a size, you place the order right away and when that’s done you’ll be contacted by Betty or her team to take some measurements (most of the time this process is done online via uploading pictures).

The website is in Italian only, but I have seen that Betty ships in many countries so I guess language should not be a barrier to choose the right dress for you and buy it , however if you live in Italy or have the chance to visit the country (when this pandemic will be over) you should definitely pop over to her atelier in Brescia to experience to try on more dresses and get also a personalized consultation.

Personally, I will give it a go with an online personalized consultation, hope you get inspired for your next dress purchase!

Sustainable brand using premium natural materials!

Hello!

Today I am talking about this Californian brand Allbirds, which started as a producer of sustainable shoes made with cosy merino wool which yes they are super cool and yes they have conquered the attention of many “stars” such as Leo Di Caprio, and now decided to launch a fashion collection.

This brand keeps working on innovation, and they came up with this new material called TrinoXO which is a naturally derived fiber made from crab shell waste, the second most abundant biopolymer on Earth according to the company.

All the garments have the label that shows the climate footprint of production (so how many greenhouse gases have been released into the atmosphere) and can be bought online.

Honestly it is a very cool brand committed to sustainability and innovation, you should have a look, hope you get inspired!

Sustainable scarves and knitwear for your foliage pics!

Hello!

How many of you enjoy doing “foliage” strolling around your cities and take pics to capture the beauty of nature in Autumn? I am in 🙂

For sure, if you aim to look amazing in your foliage selfies you want to wear warm, cozy garments but again you should ensure they are also fair and sustainable products!

That’s why today I am talking about this German brand, Armedangels, that seems seriously involved in fashion sustainability.

If you follow my blog, I guess you are familiar with the high-level principles to be considered a fair and sustainable brand, what is interesting to mention for each brand is how they decide to implement these principles which also differentiate each label and create uniqueness in the market.

  1. Armedangels use sustainable, environmentally friendly & circular materials such as organic cotton, recycled & circular cotton, recycled & circular pure new wool (that’s why they are NOT a vegan brand), natural alpaca wool and regenerated fibers

2. They ensure to minimize environmental impact in all phases of production:

  • 100% free of harmful chemicals
  • 100% sustainable production facilities
  • 100% traceable – from the raw material to the finished textile product

3. They treat their workers fairly and this is guaranteed by independent org such as Fair Ware foundation!

Have a look at their e-shop and get inspired for your warm and cozy looking outfits! Personally I love their collection of alpaca styles, check this out!

Ethical lingerie for all women

Hello! Today I am going to talk about this amazing ethical brand for lingerie, called Chite’.

Their mission is to empower womens, by assuming that we do not have necesarilly perfect bodies but we can still aspire to have made-to-measure lingerie that we have always dreamt of.

I like this brand a lot, they spread a very positive message that luxury lingerie is available to all women out there and is tailored to fit perfectly to your body.

You choose the items you like and then give your measurements, once the order is placed your lingerie is actually created by the seamstresses in 2 weeks time and delivered to you!

Have a look at their collection, I am sure you’ll find something you like!

Timeless organic clothing made in Peru

Hello! I’d like to introduce you to this conscious fashion brand 100% made in Peru, Fair Indigo.

This brand seems genuinely interested to make a positive change in the fashion industry. Their journey towards sustainability starts with the use of good quality fibers such as organic Peruvian Pima cotton. For those of you, who like me did not know what actually Pima cotton means, it is a variety of cotton which is significantly softer, stronger, and longer-lasting that other cottons and most surprisingly, at least to me, it represents only 2% of the total cotton produced worldwide!

This cotton used by Fair Indigo is grown on two family farms and harvested with care by hand, you can visit their website if you are curios to know more about the story of these farmers!

Producing good quality garments for sure goes hand in hand with supporting a more sustainable future: if you see things from the end-user perspective it is way better for our pockets to buy fewer long-lasting items rather than keep wasting money on fast fashion pieces that get disposed after just the first time they are worn.

This principle is clearly reflected in their collection: all the garments are very versatile and can be worn in many different occasions. I have been really impressed by one item in particular, a reversible wrap dress wrap that can be worn two ways, with a high or low neckline, plus it comes with pockets that function perfectly whichever way you’re wearing the dress. I think it is very cool 🙂

Worth to mention that Fair Indigo cares about the social environment of its workers and they commit to pay fair living wages to the local staff.

Hope you get inspired to browse and shop their collection, I am attaching here the picture of this amazing reversible dress that I am about to buy 🙂

Loungewear sustainable brand

Hello! I came across this brand, ThokkThokk, a German sustainable fashion label, and I think it is worth keeping it in the radar for your next purchase of loungewear.

They got GOTS certified in 2014, which means the garments they produce contain at least 70% of organic fibers (actually there are 2 levels of GOTS certification: to get the label grade ‘organic’ products must contain a minimum of 95% certified organic fibers whereas a product with the label grade ‘made with organic’ must contain a minimum of 70% certified organic fibers).

They claim to use eco-friendly materials such as organic cotton, tencel and recycled plastic so they make an effort to reduce climate impact and limit the amount of chemicals, water and wastewater used in production.

Another thing on the positive side is that they seem to care a lot about traceability: in their website you can find information on where their manufacturer are based and what part of the production process are they taking care of.

There is also an highlighted commitment to actively fight child labor: they have an ongoing collaboration with Indian NGO SAVE, with the mission to combating child labor in the textile industry and promoting the rights of women and workers. SAVE stands for Social Awareness and Voluntary Education. The 121-member organization together with over 600 volunteers for the rights of women and workers and the prevention of child labor in the Indian textile industry.

Overall I guess deserves the attention of a buyer who is sensitive to ethical fashion. Their online shop is available in German and English and they ship worldwide, for sure I will give it a try!

Hope you like my post, feel free to get in touch for suggestions or feedback!

Thanks!

Online rental clothing service

Hello!

As many of you know, September is the month of secondhand, promoting to buy pre-owned clothes in an attempt to reduce the amount of waste that ends up in landfills!

That got me inspired to write about a new emerging trend which is also contributing to extend the lifecycle of garments and so it goes in the same direction as buying secondhand clothes, which is actually getting people into the habit of renting rather than buying stuff.

I have done a bit of online digging and today I am going to talk about this online rental clothing service which is among the most popular ones, named ROTARO.

ROTARO

Unfortunately I cannot avail of this service which is supported in UK only ATM, however having a look at the wardrobe offered at a glance, I can say garments “on paper” are very glamourous and appealing. According to their statements, they claim packaging is biodegradable and recyclable, the delivery completed via a carbon-neutral courier and items are laundered using wet-washing, a more eco-friendly alternative to dry cleaning. Stock is held centrally, meaning customers can benefit from next day delivery across the UK (and same-day delivery in London if you order before 4pm), so it is very convenient for an unplanned last minute event you need to attend!

What I like: wardrobe pieces are nice and trendy, delivery is fast which means you do no have to plan your rental much in advance

What I do not like: categories of garments are quite limited, basically it is only dresses and handbags that you can rent instead my expectation would be to get a wider choice of possible combinations and outfit to create by myself to preserve my identity and uniqueness!

Anyways with no subscription fee and at a reasonable price point per item, it seems worth a try if you are based in UK.

Hope you get inspired by my posts, I’ll be happy if you want to reach out to suggest more topics to investigate about or any other suggestions!!

Ilaria

Garments made from overstock fabric

Hello! I came across this brand Avavav.com that makes sustainable products by using overstock fabrics, which basically are leftovers from fabrics bought in excess by other fashion brands.

Basically Avavav rescues those fabrics before they are thrown away and makes new garments out of them which is a good contribution to a sustainable manufacturing chain by extending the lifetime of these fabrics and by reducing waste and pollution generated by the disposal of the deadstock.

The philosophy behind this brand is to look out for high quality fabrics and give them new life, creating garments which are supposed to be longlasting to be treasured in our closet!

Personally I got impressed by a dress made from curtains! You can read more about their story and company mission on the website, hope to have inspired you to buy from a sustainable brand and if you liked my post please follow me to stay tuned, thanks so much!

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How’s your summer so far? #AVAVAV

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