Today I am talking about this Californian brand Allbirds, which started as a producer of sustainable shoes made with cosy merino wool which yes they are super cool and yes they have conquered the attention of many “stars” such as Leo Di Caprio, and now decided to launch a fashion collection.
This brand keeps working on innovation, and they came up with this new material called TrinoXO which is a naturally derived fiber made from crab shell waste, the second most abundant biopolymer on Earth according to the company.
All the garments have the label that shows the climate footprint of production (so how many greenhouse gases have been released into the atmosphere) and can be bought online.
Honestly it is a very cool brand committed to sustainability and innovation, you should have a look, hope you get inspired!
How many of you enjoy doing “foliage” strolling around your cities and take pics to capture the beauty of nature in Autumn? I am in 🙂
For sure, if you aim to look amazing in your foliage selfies you want to wear warm, cozy garments but again you should ensure they are also fair and sustainable products!
That’s why today I am talking about this German brand, Armedangels, that seems seriously involved in fashion sustainability.
If you follow my blog, I guess you are familiar with the high-level principles to be considered a fair and sustainable brand, what is interesting to mention for each brand is how they decide to implement these principles which also differentiate each label and create uniqueness in the market.
Armedangels use sustainable, environmentally friendly & circular materials such as organic cotton, recycled & circular cotton, recycled & circular pure new wool (that’s why they are NOT a vegan brand), natural alpaca wool and regenerated fibers
2. They ensure to minimize environmental impact in all phases of production:
100% free of harmful chemicals
100% sustainable production facilities
100% traceable – from the raw material to the finished textile product
3. They treat their workers fairly and this is guaranteed by independent org such as Fair Ware foundation!
Have a look at their e-shop and get inspired for your warm and cozy looking outfits! Personally I love their collection of alpaca styles, check this out!
Hello guys! I came across this product that I find super cool and innovative and as such it deserves to be shared with a broader audience 🙂
I am talking about the socks invented and sold by Skinners!
Skinners founders are a girl an a guy from Czech Republic and the idea of making this product unraveled under a summer night sky in Norway when the first prototype was conceived and it skyrocketed with the help of almost 10.000 customers on Kickstarter in 2016. The team behind Skinners developed and patented the fusion technology that merges the best features of shoes and socks into one compact product, the idea behind is that this “revolutionary” product is a hybrid between a sock and a shoe and it actually combines the best of both worlds, such as the freedom of a sock and the protection of a shoe to be able to use it for a variety of activities both outdoor and indoor ranging from running to do a yoga class!
The product is already in the market since few years and if you read the customer reviews they are on average quite high, and worth to mention that they are also worn by footballers in Kuwait, and the Boston baseball club Red Sox!
Lastly, I’ll talk about the eco-friendly aspect of this product, which is what actually I care about the most in my blog 🙂 the founders are stating that they don’t use any toxic plasticizer and production waste is minimized below 1% so it seems this production does not contribute to harm the environment!
Hope you get inspired, if you like my content please follow me on my social media accounts, thanks!
Hello! I’d like to introduce you to this conscious fashion brand 100% made in Peru, Fair Indigo.
This brand seems genuinely interested to make a positive change in the fashion industry. Their journey towards sustainability starts with the use of good quality fibers such as organic Peruvian Pima cotton. For those of you, who like me did not know what actually Pima cotton means, it is a variety of cotton which is significantly softer, stronger, and longer-lasting that other cottons and most surprisingly, at least to me, it represents only 2% of the total cotton produced worldwide!
This cotton used by Fair Indigo is grown on two family farms and harvested with care by hand, you can visit their website if you are curios to know more about the story of these farmers!
Producing good quality garments for sure goes hand in hand with supporting a more sustainable future: if you see things from the end-user perspective it is way better for our pockets to buy fewer long-lasting items rather than keep wasting money on fast fashion pieces that get disposed after just the first time they are worn.
This principle is clearly reflected in their collection: all the garments are very versatile and can be worn in many different occasions. I have been really impressed by one item in particular, a reversible wrap dress wrap that can be worn two ways, with a high or low neckline, plus it comes with pockets that function perfectly whichever way you’re wearing the dress. I think it is very cool 🙂
Worth to mention that Fair Indigo cares about the social environment of its workers and they commit to pay fair living wages to the local staff.
Hope you get inspired to browse and shop their collection, I am attaching here the picture of this amazing reversible dress that I am about to buy 🙂
Hello! I came across this brand, ThokkThokk, a German sustainable fashion label, and I think it is worth keeping it in the radar for your next purchase of loungewear.
They got GOTS certified in 2014, which means the garments they produce contain at least 70% of organic fibers (actually there are 2 levels of GOTS certification: to get the label grade ‘organic’ products must contain a minimum of 95% certified organic fibers whereas a product with the label grade ‘made with organic’ must contain a minimum of 70% certified organic fibers).
They claim to use eco-friendly materials such as organic cotton, tencel and recycled plastic so they make an effort to reduce climate impact and limit the amount of chemicals, water and wastewater used in production.
Another thing on the positive side is that they seem to care a lot about traceability: in their website you can find information on where their manufacturer are based and what part of the production process are they taking care of.
There is also an highlighted commitment to actively fight child labor: they have an ongoing collaboration with Indian NGO SAVE, with the mission to combating child labor in the textile industry and promoting the rights of women and workers. SAVE stands for Social Awareness and Voluntary Education. The 121-member organization together with over 600 volunteers for the rights of women and workers and the prevention of child labor in the Indian textile industry.
Overall I guess deserves the attention of a buyer who is sensitive to ethical fashion. Their online shop is available in German and English and they ship worldwide, for sure I will give it a try!
Hope you like my post, feel free to get in touch for suggestions or feedback!
As many of you know, September is the month of secondhand, promoting to buy pre-owned clothes in an attempt to reduce the amount of waste that ends up in landfills!
That got me inspired to write about a new emerging trend which is also contributing to extend the lifecycle of garments and so it goes in the same direction as buying secondhand clothes, which is actually getting people into the habit of renting rather than buying stuff.
I have done a bit of online digging and today I am going to talk about this online rental clothing service which is among the most popular ones, named ROTARO.
Unfortunately I cannot avail of this service which is supported in UK only ATM, however having a look at the wardrobe offered at a glance, I can say garments “on paper” are very glamourous and appealing. According to their statements, they claim packaging is biodegradable and recyclable, the delivery completed via a carbon-neutral courier and items are laundered using wet-washing, a more eco-friendly alternative to dry cleaning. Stock is held centrally, meaning customers can benefit from next day delivery across the UK (and same-day delivery in London if you order before 4pm), so it is very convenient for an unplanned last minute event you need to attend!
What I like: wardrobe pieces are nice and trendy, delivery is fast which means you do no have to plan your rental much in advance
What I do not like: categories of garments are quite limited, basically it is only dresses and handbags that you can rent instead my expectation would be to get a wider choice of possible combinations and outfit to create by myself to preserve my identity and uniqueness!
Anyways with no subscription fee and at a reasonable price point per item, it seems worth a try if you are based in UK.
Hope you get inspired by my posts, I’ll be happy if you want to reach out to suggest more topics to investigate about or any other suggestions!!
Hello! if you are looking for a new bag or pair of shoes you should definitely take a look at this brand Funky Kalakar! This brand is putting a lot of focus and energy into promoting the value of transparency in the fashion industry.
Basically this company believes that transparency is key to craft a conscious future for our environment and for our people and therefore it is vital that we are conscious about the way our clothes are made, and who it impacts the most.
Funky Kalakar has a very ambitious mission to achieve a circular supply chain and they have come up with a so called GO Zero initiative which is the way the envision to implement a circular fashion model, i n which the garments, shoes or accessories are recycled or upcycled for as long as possible, to reduce wastes and pollution caused by the discarding process of the old and worn-out products.
What they do essentially is to collect old products such as shoes that users sent to them, to upcycle or recycle and give them a new life and create new pieces!
That is not all! To promote this type of customer behavior into the circular loop, every users can get a 15% discount on the next online purchase when donating an old item, I think it is a very nice initiative!
Have a look at their collection, all the bags and shoes are made by local artisans across India, I am sure you will find a product you like, not to mention that they have been listed as vegan brand by PETA!
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Hello! Have you ever heard of Adire textile? If not, Adire textile is the indigo–dyedcloth made in southwestern Nigeria by Yoruba women, using a variety of resist-dyeing techniques wihich are very labor-intensive and they form part of long lasting traditions passed from one generation to the next.
You can find many readings and videos on the Internet to deep dive and know more about Adire, and you will discover that his textile is rich in beauty and culture as much it has a rich history. Some have claimed that the diverse history originated centuries ago before it was then adopted.
Nowadays the Adire textile are being rediscovered by a new generation of designers and appreciated afresh for their beauty and complexity as well as their natural, sustainable processes.
Among those Adire inspired clothing brands, I’d like to mention Melia by Jade which caught my attention.
Melia by Jade is a clothing brand in Nigeria that started few years ago which uses Adire, Tie & Dye, Kampala, Batik to design contemporary garments for the modern day, every day woman.
Their collection available on the e-shop is relatively small, I have counted less than 30 products and they also state that not all items are always available in stock. So it is obviously still a brand that is trying to grow and put some structure into their business processes but that is absolutely understandable as part of the journey each company is embracing when they start-up their business.
What really matters in my opinion is the hard-work and dedication put into these creations which are coming out of nothing as a form of pure art, not to mention the uniqueness of the colors which is simply mesmerizing! I also love the core mission to preserve and spread the use of niche textiles such as Adire that otherwise won’t be any longer known to the mass and we would lose inevitably this ancient tradition.
They do also support international shipping so please check if your country is in the list! Hope you get inspired for your next purchase of beautiful African Art inspired clothes!
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Hello! With the current pandemic seemingly fueling a new eco-consciousness, consumers are increasingly looking for sustainable options for the market.
There is a common perception that sustainable fashion costs a fortune, or more in general mass consumers are not willing to pay a lot more for eco-friendly products. In my opinion this statement is unfortunately true and up until sustainable options will become mainstream prices won’t go down significantly, that’s why it is extremely important to start making sustainable choices on a daily basis to reach a massive adoption of these products and generate a positive spin.
Well, after this digression, allow me to introduce a sustainable brand, named Ninety Percent, which as the name might suggest, has taken commitment to share 90% of the profits.
This choice seems very atypical and the company founder explained that she wanted to create a movement to change the way conventional fashion businesses are run.
Basically customers place their orders online and when the items arrive they have unique codes printed on the care labels. They can then visit the Ninety Percentwebsite and enter the unique code to vote for their chosen cause. At the end of the financial year, the company will calculate how much each charity is due to receive and to get to the bottom of it those causes which will receive 80 per cent of the company’s profits. After that, five per cent of the distributed profits will go to the people who manufacture the product and five per cent to the team that runs the business. The remaining 10 per cent will go to the shareholders.
It is a very interesting and disruptive concept that is contributing to fight against fast fashion, so I would encourage you to browse through the collection and get inspired to buy clothes and make a positive impact!