Ninety Percent is a sustainable brand, which as the name might suggest, has taken commitment to share 90% of the profits.
This choice seems very atypical and the company founder explained that she wanted to create a movement to change the way conventional fashion businesses are run.
Basically customers place their orders online and when the items arrive they have unique codes printed on the care labels. They can then visit the brand website and enter the unique code to vote for their chosen cause.
At the end of the financial year, the company will calculate how much each charity is due to receive and to get to the bottom of it those causes which will receive 80 per cent of the company’s profits. After that, five per cent of the distributed profits will go to the people who manufacture the product and five per cent to the team that runs the business. The remaining 10 per cent will go to the shareholders.
It is a very interesting and disruptive concept that is contributing to fight fast fashion. You can also see that the garments productions facilities are listed publicly on their website as well as the list of materials used to make the clothes.