Sheep Inc is a knitwear brand.
This company positions itself as the world’s first carbon-negative fashion brand and it is committed to push back against the fashion industry’s reputation as one of the world’s largest polluters.
They came up with a very original idea to allocate a sheep to every customer with the purpose to remind everyone that we all play a role in protecting the environment but this change can be effective only if consumers start to challenge the status quo.
Before any garments purchase we should always interrogate ourselves on the fact that the clothing comes from somewhere and has an environmental impact.
In this case, all the wool comes from farms in New Zealand, and obviously, quoting the founder of this brand “the sheep is the kind of the ongoing engagement piece where you’re continuously kind of involved with the story behind your sweater. If anybody asks you where your sweater comes from, you simply tap your phone to the tag, and you can show every single step in the manufacturing story”.
In terms of negative carbon emission, the standard goal of brands committed to sustainability in fashion industry is to reach carbon neutrality but it looks like this company really wants to push it hard and there is a section in their website where they explain the projects they are running to fight climate changes through investing 5% of their proceeds into biodiversity projects.