I have come across another interesting company producing sustainable and recyclable sneakers, 100% Made in Italy, called WOMSH, which stands for Word of Mouth Shoes to promote the idea that the products they make can spread the message of respect for the environment.
Sustainability as I go along and dig into it, it is a journey rather than a milestone itself: this brand keeps improving its products to become more sustainable incrementally let’s say: they use recycled material for the upper part of the shoe, such as appleskin, material originated from plastic bottles and recycled cotton. So most of the shoe components are actually made with recycled materials with the exception for the soles which can trigger the recycle process after they are gone by being collected and repurposed to create other items, in this specific example to produce the flooring for children playgrounds, and back in 2018 already 1500 pair of sneakers were already being recycled in this way.
WOMSH does also good for the planet as they participate to the Zero Impact initiative promoted by Lifegate which aims to calculate, reduce and offset CO2 emissions generated as part of the manufacturing process.
They support worldwide shipping and their collections looks pretty good to me, it is a good opportunity to buy sneakers made with good sustainability practices.
Hello! If you are looking to buy sneakers from a brand that has a strong focus on transparency, fair trade and social and environmental responsibility, you should definitely check Veja.
Veja is a French company established since 2003 and always committed to fair trading sourcing and the use of organic materials. Their journey began when the founders got in contact with another French company which was making coffee and chocolate etc working directly with producers and farmers around the world and that was an eye opener to come to realization that they could also make an innovative consumers product which would have made a positive impact on the economy.
The founders of Veja decided to focus their effort into producing sneakers and this choice is originated by results of a research showing that for this specific product traditionally in the industry 70% of cost was spent on advertising and only 30% allocated to manufacturing. These guys though it would have been smarter to cut the ads costs and put a lot more money into the manufacturing process, yet being able to keep the same retail price basically paving the way to producing goods with respect to the environment and to the people involved in the making process.
How they did it? They flew to Brazil and started working with the Seringueiros, a community living in the Amazon rain forest that operates in harmony with the surrounding environment and then they established collaboration with organic cotton producers not using fertilizers and pesticides.
As a results, natural rubber from trees and organic cotton are key materials used to produce these sneakers and long story short these are then manufactured in a factory still in Brazil and then assembled and packaged back in France, in the outskirts of Paris.
Nowadays, Veja, which by the way stands for “look” in Portuguese, produces sneakers with a new developed fabrics entirely made from recycled plastic bottles and they sell in many countries worldwide with serious commitment to keep improving in what they do.
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