I’d like to talk to you about this very interesting Dutch denim brand, KUYICHI, which is making 100% organic denim clothes.
The founders have a very interesting journey that inspired them to launch this brand back in 2001: they were exploring the cotton industry in Peru and were shocked by the pollution and the poverty they saw so they started collaborating with local cotton farmers and producing fair and organic cotton without the use of toxic chemicals.
Denim industry is one of the biggest polluters and this company acts as as a changemaker with the genuine intent to fix the fashion system. It is not an individual battle, to win over fast fashion we need a collective movement of retailers/brands/suppliers onboarded with the common goal to fight fast fashion.
Kuyichi also believes in transparency so they keep being open and disclosing the list of their suppliers and this is the ground to create a sustainable journey since it is mandatory to know where your products are produced and trace them to be able to improve and fix the manufacturing process.
Hope you get inspired to buy your denim clothes made to last! If you like my content please follow me on my social media accounts, thanks so much!
Thanks to the amazing connections and communities that you can build online, I came across the profile of this super inspirational woman, Betty, and her amazing business, namedBetty Concept.
Betty’s idea is to create dresses, made to measure, for every occasions that also empower each woman to express her mood and personality. The idea behind is that the sizes should adapt to the real bodies of women not viceversa!
If you have a look at her dress collection, you can quickly understand that the style she proposes is unique, totally hand-made and sustainable so that you can keep the garment and wear it for long time. It is not a seasonable or some sort of standardized item, quite the opposite: every dress has its own personality!
How does it work? You select the dress you like and choose the color plus specify other things such as the type of sleeves or the lenght, then there is no need for you to pick a size, you place the order right away and when that’s done you’ll be contacted by Betty or her team to take some measurements (most of the time this process is done online via uploading pictures).
The website is in Italian only, but I have seen that Betty ships in many countries so I guess language should not be a barrier to choose the right dress for you and buy it , however if you live in Italy or have the chance to visit the country (when this pandemic will be over) you should definitely pop over to her atelier in Brescia to experience to try on more dresses and get also a personalized consultation.
Personally, I will give it a go with an online personalized consultation, hope you get inspired for your next dress purchase!
Today I am talking about this Californian brand Allbirds, which started as a producer of sustainable shoes made with cosy merino wool which yes they are super cool and yes they have conquered the attention of many “stars” such as Leo Di Caprio, and now decided to launch a fashion collection.
This brand keeps working on innovation, and they came up with this new material called TrinoXO which is a naturally derived fiber made from crab shell waste, the second most abundant biopolymer on Earth according to the company.
All the garments have the label that shows the climate footprint of production (so how many greenhouse gases have been released into the atmosphere) and can be bought online.
Honestly it is a very cool brand committed to sustainability and innovation, you should have a look, hope you get inspired!
The South Korean car company is partnering with six leading fashion brands from around the world, to create a capsule collection.
These limited-edition pieces are currently being sold in the London department store Selfridges and all proceeds will go to a research-based organization devoted to helping fashion labels become more sustainable.
Basically a small group of sustainably-minded designers have used discarded car parts to create items for the collection which include: jewellery, jumpsuits, work vests and bags.
These items are the result of two industries, the car manufacturing and fashion, having a lot in common in terms of having a lot of waste generated by their manufacturing process that can be repurposed for up-cycling.
As far as I have understood only 6 pieces have been showcased so it is mostly to demonstrate that collaboration between these 2 industries is not only possible but it should be further explored!
Needless to say it is important to keep fueling the research and development so that more and more brands can avail of advanced technology and that will drive a mass adoption of this practice and therefore plenty of availability in the market for us final users demanding product that do not harm the environment and look good and affordable.
Exciting times ahead!! Thanks fo reading my content, if you like it please follow me on Facebook or Instagram, take care!
Hello! I’d like to talk about this italian brand, Feeling Felt.
Their core mission is to combine innovative eco-sustainable materials and contemporary design to create new generation products.
If you browse trough their e-shop you can see they provide a limited range of products, from backpacks entirely recyclable, to versatile bags realized with natural materials such as cork, and pinatex, and to bracelets made with hemp.
I personally love all the items, you can see the attention to design but also the focus on minimizing the environmental impact for manufacturing these products.
Hope you get inspired for your next conscious purchase, feel free to reach out for any suggestion or comments!
I have come across another interesting company producing sustainable and recyclable sneakers, 100% Made in Italy, called WOMSH, which stands for Word of Mouth Shoes to promote the idea that the products they make can spread the message of respect for the environment.
Sustainability as I go along and dig into it, it is a journey rather than a milestone itself: this brand keeps improving its products to become more sustainable incrementally let’s say: they use recycled material for the upper part of the shoe, such as appleskin, material originated from plastic bottles and recycled cotton. So most of the shoe components are actually made with recycled materials with the exception for the soles which can trigger the recycle process after they are gone by being collected and repurposed to create other items, in this specific example to produce the flooring for children playgrounds, and back in 2018 already 1500 pair of sneakers were already being recycled in this way.
WOMSH does also good for the planet as they participate to the Zero Impact initiative promoted by Lifegate which aims to calculate, reduce and offset CO2 emissions generated as part of the manufacturing process.
They support worldwide shipping and their collections looks pretty good to me, it is a good opportunity to buy sneakers made with good sustainability practices.
Hello! With the current pandemic seemingly fueling a new eco-consciousness, consumers are increasingly looking for sustainable options for the market.
There is a common perception that sustainable fashion costs a fortune, or more in general mass consumers are not willing to pay a lot more for eco-friendly products. In my opinion this statement is unfortunately true and up until sustainable options will become mainstream prices won’t go down significantly, that’s why it is extremely important to start making sustainable choices on a daily basis to reach a massive adoption of these products and generate a positive spin.
Well, after this digression, allow me to introduce a sustainable brand, named Ninety Percent, which as the name might suggest, has taken commitment to share 90% of the profits.
This choice seems very atypical and the company founder explained that she wanted to create a movement to change the way conventional fashion businesses are run.
Basically customers place their orders online and when the items arrive they have unique codes printed on the care labels. They can then visit the Ninety Percentwebsite and enter the unique code to vote for their chosen cause. At the end of the financial year, the company will calculate how much each charity is due to receive and to get to the bottom of it those causes which will receive 80 per cent of the company’s profits. After that, five per cent of the distributed profits will go to the people who manufacture the product and five per cent to the team that runs the business. The remaining 10 per cent will go to the shareholders.
It is a very interesting and disruptive concept that is contributing to fight against fast fashion, so I would encourage you to browse through the collection and get inspired to buy clothes and make a positive impact!
Hello! During my recent trip to Italy I had the opportunity to visit the “Sustainable thinking” exhibition hosted by Ferragamo Museum in Florence which I highly recommend! In this occasion I came across a stunning pair of sustainable boots.
They are made from recycled fishing nets, sole made from recycled rubber and agglomerated cork, cedar wood heel. The shoemaker, Andrea Verdura, is creating since 2014 as you can see visiting his e-shop, an eco-friendly, sustainable and completely handmade collection, produced with 100% natural materials. You can read more on the website about his story but basically his “signature” translates into the use of recycled fishing net banned by the EU and handcrafted in his laboratory in Tuscany, Italy.
Undoubtedly I find each item of the collection (he produces not only shoes but also bags and accessories) truly unique and very stylish but at the same it gives me lot of satisfaction to think that I could buy something that has been produced time having in mind the priority to reduce to minimum the impact on the environment, so I hope you get inspired for your next purchase as well!
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The better definition of this variety of silk I have found in a sustainable fashion glossary is ” a method of breeding and harvesting silk without violence, and it allows the completion of the metamorphosis of the silkworm to the butterfly, so that no animal has to suffer or die for fashion”.
Basically the traditional process of silk production involves boiling the intact cocoons of silkworms to prevent silk fibers from breaking but this practice obviously translates into silkworms dying.
There is a few clothing brands operating in this segment and committed to produce garments using peace silk. One of these is Minzkou an American company specialized in this type of silk but also more broadly involved in sustainability by aiming to produce garments withless amount of energy as well as giving minimum amount of waste output and creating biodegradable packaging for their products.
You can browse among their silk collection, as expected you might find products are quite expensive but it is no suprise that silk is one of the most pricey fabrics due to complexity of the manufacturing process.
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Hello! I came across this brand Avavav.com that makes sustainable products by using overstock fabrics, which basically are leftovers from fabrics bought in excess by other fashion brands.
Basically Avavav rescues those fabrics before they are thrown away and makes new garments out of them which is a good contribution to a sustainable manufacturing chain by extending the lifetime of these fabrics and by reducing waste and pollution generated by the disposal of the deadstock.
The philosophy behind this brand is to look out for high quality fabrics and give them new life, creating garments which are supposed to be longlasting to be treasured in our closet!
Personally I got impressed by a dress made from curtains! You can read more about their story and company mission on the website, hope to have inspired you to buy from a sustainable brand and if you liked my post please follow me to stay tuned, thanks so much!